Lesson 3 – Build Your List (Part One)

Setting up an Internet business means that you are going to be interacting with different people, who have different needs and ideas. They arrive at your website or blog from different places and for different reasons.

• internet search engine (find)
• respond to an email (response)
• sent a link by a friend (referral)
• found you in a community group (network)
• clicked on a link (promotion)
• direct login (sourced)

In the beginning, when you are “building your list” you need at least NINE key elements and activities, to be able to respond to this different traffic in an orderly and positive, profitable manner:

  1. 1. Have more than one email address
    2. Automatically forward all emails to one primary email address
    3. Have a variety of response headers
    4. Use an Auto Responder
    5. Know how to check your blog/site statistics
    6. Keep a record of your search words
    7. Set up a manual emailing list
    8. Have a Landing Page
    9. Use a good traffic generating site and visit every one who visits you.

In this Lesson 3 – Part 1, you will learn about managing your incoming emails so that you can have more than one email address but view them all in the one mailbox.

1. Primary email address:

This is your permanent, never to be revealed email address, the one that you and you alone know about.

When you choose your Internet Service Provider (ISP) it is essential that select one that will allow you to have a primary email address (PEA) and underneath that PEA, many other email addresses, when your emails are not being sent to a Domain Name that you own.

For example, Telstra Big Pond, allows you to have up to 15 email addresses.

• abc@bigpond.com
• xyz@bigpond.com
• 123@bigpond.com
• 555@bigpond.com

It is important (wherever possible) to have an email address that matches the name of your blog or site – for example buildyourtraffic@bigpond.com is the real email address of that site.   

Even though you will be masking the email address where it appears on the visual part of your blog, by have a “click through text message”, any replies that you might make from the mail box will show the name of the email you are using as coming from. For example:coming from buildyourtraffic@bigpond.com.

It is very important TO BUILD TRUST with your visitors and having a reply email address that matches their expectations will get you off to a good start.

 In addition, when you are able to put them on to your auto responder mailing list, the email address that the auto responder shows has to be compatible with the email address your subscriber expects to see.

2. Forward all emails to your primary email address.

First, set up your primary email address. (PEA)

Every additional email address you set up should be set up to have all the messages that it receives automatically sent to your PEA.

When you download your email from your ISP to your computer, you only need to download the one mail box.

This saves time, energy and makes it much easier for you to manage your email traffic.

You will then have two copies of each email received:
1. on the webserver at your ISP
2. on your PC, in your email inbox.

Since your ISP webserver will usually allow you to leave emails in your inbox for up to 180 days, depending on the amount of emails you are receiving, you can make your own schedule for clearing them out of the webserver inbox. As a good back up preventative measure, you should keep them there for at least 30 days, until you have confirmed that all new potential customers are captured on your auto-responder mailing list.

This is especially important because when you download your email from your ISP, usually the email box on the webserver will empty and everything is on your own PC.

3. Have a variety of email response headers

Not everyone who visits your blog or site will want to join your mailing list the first time, or the second or sometimes, even the third.

In addition, if you are hosting your blog on wordpress.com (the free version), it is very difficult to have a “landing page” in the traditional sense of the word.

A “landing page” is a page in a website where your visitor will enter their name and email address, because they want to get regular updates and information and don’t necessarily want to have to log in every time, to check what is new.

When you can “capture” names and email addresses in a landing age, you can have them added automatically to your mailing list with an auto-responder (more about that later).

Since you will have emails from a variety of response sources directed to your main PEA, it is important that you know by the email header what your potential customer expects from you.

  • • Are they responding to an invitation to join your mailing list?
  • • Do they want to receive the “special offer”?
  • • Are they asking you a question, to which you need to respond on an individual basis?
  • • Have they answered an “online questionnaire”?
  • • Are they responding to the response link number one, two or three in your response page?

Setting up a variety of headers is a simple piece of HTML coding that is easy to do in your blog.

The code looks like this when it displays:  (this is the response header to get the Free EBook on Mastering Twitter in 10 Minutes….or Less)

Click it and see what you get…..
Simply give us permission and we will send it to you. 


It is rather different when you see it set out in HTML – but it’s easy to set up:

The best way to do this is to write them in HTML in plain text in a word processing document. Have a saved document with the series on it and you can be copy and paste them into the HTML format of your blog or website whenever you want. 

YOU MUST COPY AND PASTE INTO THE HTML SECTION OF YOUR BLOG – not the visual side – because on the visual side, all that will show  is the actual code itself, not the message and link you want to display.

<span style=”font-size:14px;color:#800080;font-family:Verdana;”>that code simply refers to the size of the font, font style and colour of text.  It will be automatically taken from the copy paste of the document you saved in Rich Text Format.  Do NOT put a space after the > (greater than sign that closes the tag.

Type the first part of the text message into which you want the link inserted – in this case, just the one word and close the tag  Simply </span>

then use the code below as an example of the tag to set up the customised email header that will automatically appear in their response message to you.  Quote is “…….”

Try doing a copy/paste of these notes into a text box on your blog; put your own email address into the section that starts with =”mailto: and then put in the text of the header you want.  Finish off, by typing the last of the message line into which the tag is embedded

Simply </span><a href=”mailto:YOUR-EMAIL-ADDRESS-HERE?subject=QUOTE,no space,TEXT OF THE HEADER YOU WANT TO DISPLAY,no space,CLOSE QUOTE><span style=”font-size:14px;”><span style=”color:#0000ff;”>give us permission </span></span></a><span style=”font-size:14px;”><span style=”font-size:14px;color:#800080;font-family:Verdana;”> and we will send it to you.  </span></span>

Use these guidelines to get your various email address boxes set up and write a variety of email headers for the response messages you are going to set up inside your blog and on your webpage.

 4. You must test them over and over again to make sure that they work

Test them many times, to make sure that

  • the links work correctly;
  • the header message clear and delivers in full;
  • send some replies to make sure that when you respond, the emails go back to the correct address and
  • all the addresses are valid.

In Lesson 3 – Part 2, you will learn about setting up and using an Auto Responder – even when you don’t have a landing page. It is absolutely essential to start using an Auto Responder, even when you only have a mailing list of TWO people.

(this is the response header to get Part 2 of Lesson 3) Click it and see what you get…..

Simply give us permission and we will send it to you.


This is a good example of how you can tailor Permission Marketing Emails within your WordPress and other blogs.


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